A New Venture

We’ve had a quick break from the Canon Boot Camp and worked on in-store instructional videos for a technology company. This took a very talented team to pull off. We had an heavy-duty system set up between the DIT and camera. Although the camera was stable for the entire shoot, it was very crucial for the Director of Photography to keep the subject framed in the same position every time. There was a lot of note-taking and measuring involved to make sure this could be replicated for pick-ups, etc. This was a green screen shoot, so lighting was key so that we could get the best and most believable composite possible. The post-production team worked their magic with motion tracking and compositing to deliver an outstanding and professional video.

These videos are made to help consumers better understand their products before they purchase them. This is a great concept because purchasing a new high-end technology device can be very daunting for many consumers. This makes the device much more approachable when they have a tech-savvy and friendly person to walk them through the innovative aspects of the gadget. This was a multi-lingual project which took a lot of collaboration to make sure the translations were on-point. Our language coach made sure the dialect was spoken properly for the corresponding market. Hopefully, this will help many people from many different backgrounds break down the barrier between them and technology. We are looking forward to this project being on the market soon so that we can hopefully share more!


- See more at: http://blog.theassociation.tv/blog/the-association/page/2#sthash.mP5wCmNy.dpuf

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