Although this is probably not a surprise to many people, The audience for news moved online up 17% over last year. In effect, the Internet was the only major news platform that did not decline in 2010.

The above graph illustrates the need for an effective marketing plan to include a corporate social media element. I have to admit, I hear less and less of the older generation complaining about the Internet and I hear more and more questions about how to utilize this amazing tool.

Although it may seem like there is an endless array of choices, those just starting out in the Internet Amazon should start with a blog and a Facebook business page. Then create tons of unique content centered around good keyword search terms.