Visibility Secrets Revealed: Why the Canon Boot Camp is Easy to Find Online

Is Your Website In Visibility Range Online?The Association’s Canon Boot Camp is very visible when searching on line using relevant keywords. I’ve been told on more than one occasion that our classes are very easy to find online, or even that we were the only class that showed up during a search.

Possibly there are some who wonder how we managed to show up online so well, and since I’m am the Chief Visibility Officer for The Association, I decided to share our story. That and because someone else already let the story out of the bag…but more on that later.

When I arrived at The Association a few years ago, we had a website. That was about it. Nothing wrong with having a website, it’s necessary. But it’s kind of like having a business card; you’re expected to have one, but what happens to business cards after you hand them out? Usually they make their way into a drawer, or maybe an envelope. After a few months, we forget why we had the card, and it lingers into obscurity, filling up small holes or perhaps used to level a potted plant to keep it from rocking slightly on an uneven surface during an earthquake. Those from California will know what I refer to…

The short version of the story is we used Content Marketing. I like to call it Topic Optimized Marketing. But the secret isn’t our content, it’s the tool we used to optimize our visibility online. That tool is called Compendium.

What is Compendium? A simplistic answer would be “a blogging platform.”

“Oh, you mean like WordPress?” No. Not like WordPress. More like 25-100 WordPress blogs. Well, in terms of showing up online it’s similar to having multiple blogs. But the effort to manage the whole system is less than one WordPress blog. Simplified content management with maximized visibility.

That’s our big secret. It’s why our Canon camera classes show up so well online. We devoted consistent effort to our content marketing AND put that content on the best (in our humble opinion) content marketing platform available. Our blog has already paid for itself many times over, and it was well worth the effort and cost required to set it up.

We are a Compendium agency partner because we successfully use and have experienced great results with Compendium. Any company can use Compendium to get visible online as well. Just click the link below and fill out the form to get more information.

Business Blogging Agency Partner for Compendium

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