It’s the time of year for New Year’s resolutions. Lose weight. Straighten up. Fly right. Stop this. Stop that. But why not decide to START some things this year? The Association can help.
Our purpose, here at The Association, is to increase marketing results for our clients with an effective marketing plan. We have a broad spectrum of “results-oriented” specialists available for your marketing campaigns – Social Networking, Pay Per Click, Web Videos, Animations, TV commercials, corporate video production services… But will a new campaign work? Should you risk your money? The Ogilvy & Mather website says, “Creating an emotional connection is one of the hardest things to do in marketing.” We agree. That’s why we use Optimized Market Research prior to executing a client campaign. Optimized Market Research nails down the “golden” data that guides our creative team to come up with campaigns that make the phone ring.
For example, one of our marketing campaigns for a heart doctor was initially going to feature the world-renowned doctor himself in the direct response TV ads. However, the Optimized Market Research indicated that heart patients don’t trust their doctors. They only trust other heart patients! So our TV spots featured heart patients instead of the doctor.
Similarly, the research for an attorney’s campaign revealed that people don’t trust lawyers. So we repositioned our attorney client to be a “consumer advocate” (which was actually more accurate anyway). Both campaigns drove in hundreds of leads in just a few days. We later created a video for the same law firm which continued to position them as consumer advocates:
By using Optimized Market Research, we have also increased Internet PPC (Pay Per Click) conversions by 4X the industry average. A conversion is when a prospect clicks on the pay per click ad to go to a “landing page.” On that page, they either fill out a form (convert) or they don’t. If they don’t convert, your money’s wasted. It’s also important that the people who click and “arrive” at the landing page are actually interested in what’s being sold! Part of Optimized Market Research is determining how to appeal only to the right audience. How much money would you save if the all the “wrong” prospects for your product or service avoided your ad?
A well research and executed campaigns is an investment. It should generate revenue, build a strong customer base and make a great future. Bottom line: We make the phone ring. Call us and we can get you on your way to a nice 2012. That’s our purpose. Go, baby, go!
*Ogilvy & Mather – an international advertising, marketing, and public relations agency based in New York City and owned by the WPP Group.