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	<title>The Association Blog</title>
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		<title>The Ghost in the Machine</title>
		<link>https://blog.theassociation.tv/the-ghost-in-the-machine/</link>
		<comments>https://blog.theassociation.tv/the-ghost-in-the-machine/#comments</comments>
		<pubDate>Fri, 31 Mar 2017 06:27:16 +0000</pubDate>
		<dc:creator><![CDATA[Fletch Murray]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[IBM]]></category>
		<category><![CDATA[phonemes]]></category>
		<category><![CDATA[record voices]]></category>
		<category><![CDATA[synthetic voices]]></category>
		<category><![CDATA[telematics]]></category>
		<category><![CDATA[voice casting]]></category>
		<category><![CDATA[voice experts]]></category>
		<category><![CDATA[voice production]]></category>
		<category><![CDATA[voice recordings]]></category>

		<guid isPermaLink="false">http://blog.theassociation.tv/?p=2169</guid>
		<description><![CDATA[We held our breath, waiting for the first utterance of our robot voice. It wasn&#8217;t going to be &#8220;Mama,&#8221; or &#8220;Daddy&#8221;. No. This was our mechanical baby. Talking with circuits, software, and digital utterances of phonemes being compiled at the speed of light like a phonetic jigsaw puzzle. We&#8217;d recorded thousands of human-spoken lines which became [&#8230;]]]></description>
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		<item>
		<title>Are you a Dinosaur or a Survivor</title>
		<link>https://blog.theassociation.tv/are-you-a-dinosaur-or-a-survivor/</link>
		<comments>https://blog.theassociation.tv/are-you-a-dinosaur-or-a-survivor/#comments</comments>
		<pubDate>Thu, 23 Mar 2017 20:28:50 +0000</pubDate>
		<dc:creator><![CDATA[Fletch Murray]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[award-winning video productions]]></category>
		<category><![CDATA[corporate consultants]]></category>
		<category><![CDATA[cultural change]]></category>
		<category><![CDATA[solutions providers]]></category>
		<category><![CDATA[Video production los angeles]]></category>

		<guid isPermaLink="false">http://blog.theassociation.tv/?p=2161</guid>
		<description><![CDATA[We&#8217;re in the business of change. Or rather we help businesses change. One of our tools is video, because it is the most effective tool to reach people. But it&#8217;s just one tools on our toolbelt. Change is hard for companies, but the fork in the road is unfortunately a choice between following the dinosaurs [&#8230;]]]></description>
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		<title>Finding The Perfect Voice</title>
		<link>https://blog.theassociation.tv/finding-the-perfect-voice-2/</link>
		<comments>https://blog.theassociation.tv/finding-the-perfect-voice-2/#comments</comments>
		<pubDate>Sat, 16 Apr 2016 04:22:16 +0000</pubDate>
		<dc:creator><![CDATA[Fletch Murray]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.theassociation.tv/?p=2152</guid>
		<description><![CDATA[While the TV show &#8220;THE VOICE&#8221; tries to find the next great singer, our voice specialists are looking for the perfect voice for you to listen to in other applications, like car navigation systems. We&#8217;re searching for voices to become the voices of cars, phones and appliances. We want voices that will appeal to the consumer. The normal voices [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Is the New XC10 Faster than the 70D at Focusing???</title>
		<link>https://blog.theassociation.tv/is-the-new-xc10-faster-than-the-70d-at-focusing/</link>
		<comments>https://blog.theassociation.tv/is-the-new-xc10-faster-than-the-70d-at-focusing/#comments</comments>
		<pubDate>Mon, 19 Oct 2015 23:08:56 +0000</pubDate>
		<dc:creator><![CDATA[Fletch Murray]]></dc:creator>
				<category><![CDATA[Film Making]]></category>

		<guid isPermaLink="false">http://blog.theassociation.tv/?p=2146</guid>
		<description><![CDATA[Hi, we are back again to show you our test results of Canon&#8217;s new XC10! This time, we are focusing on how fast it is, compared to the 70D. Tracking Focus &#8211; Youtube , Tracking Focus &#8211; Vimeo Unfortunately, the tracking focus for the XC10 isn&#8217;t as fast as the 70D. When we tried it out, as [&#8230;]]]></description>
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		<title>Can the XC10 Beat the 70D at Different ISO&#8217;s???</title>
		<link>https://blog.theassociation.tv/can-the-xc10-beat-the-70d-at-different-isos/</link>
		<comments>https://blog.theassociation.tv/can-the-xc10-beat-the-70d-at-different-isos/#comments</comments>
		<pubDate>Mon, 19 Oct 2015 22:08:18 +0000</pubDate>
		<dc:creator><![CDATA[Fletch Murray]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.theassociation.tv/?p=2142</guid>
		<description><![CDATA[We got a chance to test the ISO sensitivity and the different looks that the Canon&#8217;s new XC10 offers. Here is a link:  XC10 vs 70D &#8211; Youtube , XC10 vs 70D &#8211; Vimeo If you really want to see the resolution difference, check out the strands of white hair next to the red-ish orange pin. Canon&#8217;s XC10 shows [&#8230;]]]></description>
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		<title>Unleash the Storyteller</title>
		<link>https://blog.theassociation.tv/unleash-the-storyteller/</link>
		<comments>https://blog.theassociation.tv/unleash-the-storyteller/#comments</comments>
		<pubDate>Mon, 28 Sep 2015 19:42:30 +0000</pubDate>
		<dc:creator><![CDATA[Fletch Murray]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.theassociation.tv/?p=2121</guid>
		<description><![CDATA[&#160; People love stories.  The juicier the better.  You&#8217;ve seen tabloid headlines like these: Sex scandal topples Health Guru&#8217;s Empire Corruption traced to Highest Levels Giant creature roams sewers of Paris We filmmakers can learn from these sleazy tabloids. How? Well, often we&#8217;re asked to make films that are boring, data-driven scripts, i.e. &#8220;XY Corp [&#8230;]]]></description>
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		<title>Is your product&#8217;s voice dooming your product to lose?</title>
		<link>https://blog.theassociation.tv/is-your-products-voice-dooming-your-product-to-lose/</link>
		<comments>https://blog.theassociation.tv/is-your-products-voice-dooming-your-product-to-lose/#comments</comments>
		<pubDate>Fri, 05 Jun 2015 17:37:13 +0000</pubDate>
		<dc:creator><![CDATA[Fletch Murray]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.theassociation.tv/?p=2116</guid>
		<description><![CDATA[Why does Apple, with all its reserves, invest in voices for Siri that are far below the sophistication of their technology? The Siri voice sounds a bit put off by my questions. &#8220;Why are you bothering me?&#8221; is the subtle message between the lines of the voice of Siri on my iPhone 6 Plus. At [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Storytelling &#8211; the advertising that works</title>
		<link>https://blog.theassociation.tv/storytelling-the-advertising-that-works/</link>
		<comments>https://blog.theassociation.tv/storytelling-the-advertising-that-works/#comments</comments>
		<pubDate>Wed, 13 May 2015 00:45:08 +0000</pubDate>
		<dc:creator><![CDATA[Fletch Murray]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.theassociation.tv/?p=2110</guid>
		<description><![CDATA[Though millions of dollars are spent trying to hammer marketing messages into our skulls, I doubt if you could name a single advertisement you remember hearing, seeing or reading on the radio on TV or now the internet. Madison Avenue has done nothing but help us develop an amazing set of what I call &#8220;advertising [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Canon&#8217;s 70D the best BASIC filmmaking tool?</title>
		<link>https://blog.theassociation.tv/is-canons-70d-the-best-basic-filmmaking-tool/</link>
		<comments>https://blog.theassociation.tv/is-canons-70d-the-best-basic-filmmaking-tool/#comments</comments>
		<pubDate>Mon, 16 Mar 2015 23:27:30 +0000</pubDate>
		<dc:creator><![CDATA[Fletch Murray]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[5D Mark III]]></category>
		<category><![CDATA[70D]]></category>
		<category><![CDATA[CineBootCamps]]></category>
		<category><![CDATA[Fletcher Murray]]></category>
		<category><![CDATA[iso 1250]]></category>

		<guid isPermaLink="false">http://blog.theassociation.tv/?p=2099</guid>
		<description><![CDATA[The 70D has so many advancements that solve so many problems it&#8217;s a dream camera for filmmakers, old and new, who don&#8217;t want to be bothered with all the buttons. Sure it&#8217;s been out a while and other cameras have jumped on center stage but it&#8217;s core competency keep it in the spotlight. And that&#8217;s [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What&#8217;s in a voice?   &#8230;..everything !</title>
		<link>https://blog.theassociation.tv/whats-in-a-voice-everything/</link>
		<comments>https://blog.theassociation.tv/whats-in-a-voice-everything/#comments</comments>
		<pubDate>Fri, 20 Feb 2015 20:19:02 +0000</pubDate>
		<dc:creator><![CDATA[Fletch Murray]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.theassociation.tv/?p=2097</guid>
		<description><![CDATA[It baffles us to see companies with immense technological prowess and customer service choose a voice that is uncaring, cold, and distant.The voice of a company defines the company&#8217;s persona.  The persona often determines whether the person wants to have a relationship with the company or not.So to help our clients find a voice that [&#8230;]]]></description>
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