I know the title of this article is a little crude. Maybe I should have said it in a slightly lighter way as in “I was only looking for someone to love.” But I find people want the unvarnished truth these days. They’re impatient. I prefer a little varnish now and then, but anyway you’re aboard and I appreciate you reading my drivel. Now for more slightly off-color but hopefully amusing observations about our species, the internet, baseball, Robert Frost and TV commercials.
(Oh, by the way, I am not going to talk about long tail keyword research, although now that I think about it I could have made a stupide comment like “researching tail” is a major occupation of the males of most species.
It’s also not about Direct Response Advertising although one could say that in the movie, “The Tall Guy”, there’s a fine example of Direct Response Advertising. In this hilarious movie, starring Emma Thompson and Jeff Goldblum, which is filled with tons of off-color humor and sexy scenes about finding someone to love, a spicy, British hooker asks Jeff Goldblum “Fancy a (f-word), big boy?” Jeff responds, “No, thanks. I just had one.” This is what direct respons advertising does. It states an offer very directly and asks for a direct response. “Don’t put up with those unsightly zits one minute longer” or “Have Abs like this in 60 days. Order you abBlaster today”. Direct Response Advertising goes right for the throat, or the pocketbook, or the psyche.
But back to finding someone to romance. This urge to entwine oneself with another has driven much of history’s famous and the rest of us as well.
Paris’ pursuit of Helen of Troy and King Henry VIII’s wife of the day are two famous examples. At this royal/ political level, exposing this basic urge out of control is the media’s favorite pastime. Witness the smearing of President Clinton’s non-sexual relations relationship. And the British seem to cherish the revelations that those “better than us” truly do have feet of clay.
Should only eunuchs run our government? I don’t think so. I’d prefer one slimy, but eloquent, fast-on-his (or her)-feet, effective politician than ten eunuchs. I hear eunuchs are filled with resentment. Gee. Wonder why. Maybe it’s because they’ve been deprived of their biological “agendas”.
This bio genetic urge which is imbued in most all of us guarantees the continuance of the species. Certainly it can’t be disputed that every single one of us is here because two people found a moment to do something other than work 24/7. And the animals who share our planet are at it too. I’ve been watching two excellent BBC documentary series “Planet Earth” and “Life” (which has incredibly stunning video production utilizing the Cineflex helicopter mount and man other video production techniques) and it reaffirms that among most species on earth their lives are segmented as follows.
First, birth, followed quickly by eating or being eaten, followed eating some other animal or plant, then, looking for another to love (often with psychotic single-mindedness that can lead to, you guessed it, being eaten), and lastly, being eaten and or dying.
What’s not to like?
And so I think that many of the species, if they could talk, would admit just before they shed this mortal coil that as they look back on their life, one thing was a continually driving force. “I only wanted to get laid.”
Oh, I may have left out a very brief part of that life arc. The part just after the realization by the male black widow spider, “Oops, I’ve had it” and the short moment he has to rapidly jot down some “notes to self” for his next lifetime, i.e. maybe getting laid any time, any where, with any black widow female should be postponed until I’ve at least had a little time to learn baseball, or learn to water ski or just hang out with my buds.
There was a quote from the famous poet Robert “the Iceman” Frost, who, by the way, was quite an athlete and played softball and tennis well into his eighties. We always see pictures of him when he was 218 years old but he was young and full of oats, too. I call him the Iceman because a lot of people like the super-hero thing.
(above – Robert Frost, pic taken somewhere between 36 – 46 years old.)
He loved the Boston Red Sox and Ted Williams was his favorite hitter. http://www.thisisvermont.com/storyrobertfrost05.html
Anyway Mr. Frost loved competition, adventure and I love this quote:
Somewhere ages and ages hence:
Two roads diverged in a wood, and I —
I took the one less traveled by,
And that has made all the difference.
(from The Road Not Taken, Frost was 42 years old)
And so, as Spring approaches, we see all of nature moving toward that primal theme to renew life. And I urge one and all to consider for a moment (between twittering and texting) bringing a little love into the world they live in….not just the “taking” kind of love but the “giving” kind as well.
And I’ll close with one more quote from Robert “the iceman” Frost:
Earth’s the right place for love:
I don’t know where it’s likely to go better.
(from Birches, Frost was 46 years old)
In my next blog I promise to talk about things that really matter like Optimized Market Research, TV Commercials, getting training in the Canon 5D, and having an effective marketing (non-marketing) plan for the internet. Funny enough, I think most of all this has to do with our desire to have somebody love/appreciate/admire us. Think about it. We perform optimized market research so that our clients will sigh when they see the results we got them. And if our TV commercials drive leads in like salmon heading upstream, we fell pretty good. Helping someone get their web presence really working for them after they’ve spent years trying and failing….that really makes one feel good, too. Of course we charge for our services but the real payback is that smile on our customer’s face.
And that’s why The Association’s here… in the end. Well that and to amuse you with half-baked humor.
Create a Facebook Page that talk about your business. Fill it out completely. Then talk about stuff on the Page that your audience would be interested in, using the words they would use to search for the stuff you talk about. Keep talking about it, at least once a week. Include something visual, like a photo or video. That’s about as simple as I can make it.
