If you’re wondering why the Internet isn’t bringing tons of business to your door you’re not alone. Most people we talk to feel the web isn’t living up to their expectations for new business.

A lot of people embraced the Internet and it’s promise of a new life with abundant cash flow. Most of us suffered through a huge learning curve to master new terms and technology to be able to “surf the web”.   Then, NOTHING but the sound of crickets!

Why?

Well it makes us feel naive, but putting our website up was like taking out a single line ad in the New York City Yellow Pages and expecting business to flock to our door. You can find the shocking news on the Google blog site <http://googleblog.blogspot.com/2008/07/we-knew-web-was-big.html> which says that a year and a half ago Google crossed a huge milestone of 1 trillion (as in 1,000,000,000,000) unique URLs on the web at once!

So I hope you see the task ahead if you want to be found on the web.  You have to be more relevant. You have to increase your presence on the web. And now we come to dogs and what I learned from them.

We all know dogs mark their territory.  The more marks the bigger the dog, or at least that’s what dogs think, judging by the way they pee on everything stationary (and some thing’s not so stationary).

So when Pepe the Chihuahua marks every tree for six blocks he is building his “presence” in the neighborhood. He’s now a big dog even though he’s twenty times smaller than Max, the Great Dane.

It’s the same game Google plays.  Google doesn’t know how big you really are. All Google knows is how many “trees you marked”. What does that mean?  Make 60 websites? Add 600 pages to you website? No. It’s much simpler than that.

On the web you increase your presence by having lots of inbound links. (Inbound links – d. Inbound links are links from pages on external sites linking back to your site.)

One way to get lots of inbound links is by writing interesting blogs, filled with interesting things that your target audience is interested in. Each blog has a link in it back to your site. You get bigger in Google’s eyes the more people read your blogs and the more they click on that link at the bottom of the blog that drives inbound links to your site.

So if you’re feeling like your very insignificant on the web, write some blogs, and like Pepe, the Chihuahua, you’ll be a big dog in Google’s eyes.  Writing blogs doesn’t have to be hard. We’ve found some easy tips to make blogging a breeze.  Go, Pepe!!

By now, you’ve hopefully seen the romantic short that our Canon Boot Camp participants shot. If not, watch it now. If you’ve seen it already, watch it again. Or should I say: “listen to it again”? If you’re like us at The Association, you have probably been humming or whistling the highly infectious melody over and over again.

Who is the man responsible for our infectiousness? That would be Bruce Chianese, composer extraordinaire. “The Sonnet” would not have been “The Sonnet” without its music. Bruce adds charm, romance, and excitement to the video with his original score. He enlisted the talent of Gigi “Gee” Rabe and Phil Feather. Gee is LA’s Accordion Diva and filled the studio’s hallway with about 5 different accordions. She and Bruce were determined to find the right sound for “The Sonnet”. They went with a “wet French tune” to achieve the provincial melody. Phil performed the flute and the saxophone to give the piece the whimsical yet sensual vibe.

To find out more about Bruce and his studio, visit his website.

We’d like to share a behind-the-scenes video of the making of the score. Watch as Gee and Phil skillfully master their instruments to create the delightful sounds of music. Let’s not forget Bruce, who wrote, directed, and played piano on “The Sonnet’s” score. Not only did he provide music, but also further contributed to the piece by laying in ambient sounds and sound effects. To preserve the Hollywood Magic, I won’t say which sounds are effects and which are genuine (but you can take a guess and leave it in the comment section!).

The United States Department of Defense’s research agency (DARPA) recently developed a new, hemispherical camera sensor that utilizes an array of small cameras coupled with extremely efficient electronics to create images up to a gigapixel in size. The camera they created with this new technology has a 120 degree field of view, putting it in ultra wide angle lens territory. The team behind the project also designed the whole thing to be scalable in the future, opening the door to higher gigapixels and smaller sizes.

Even though more megapixels doesn’t necessarily mean a better image, it’s really great to hear about projects like this. When electronics become smaller and more efficient, I wouldn’t be surprised to see gigapixel DSLR style camera in the future.  Of course the ability to render, edit, and share these photos would realistically need technology much more advanced than what we currently have, but we’re getting closer.

This level of detail could however cause headaches for filmmakers in the future. It’s already distracting enough to see every single pore on the television news anchor with HD, and with some mixed reactions to 48fps, the last thing we would want would be a level of detail that seems too real. I don’t want to be able to pick out fake set pieces and movies shouldn’t look the same as the super bowl. The processors would also have to be extremely powerful to scale or render video at such a large resolution.

Ether way though, I’m certainly excited for future camera technology and whatever it brings. If you’re interested in learning current Canon HDSLR technology, be sure to check out our Canon camera classes.

image courtesy of www.learn.usa.canon.com

If you’ve been to our Canon camera classes, chances are that you learned and still use the workflow we taught for Final Cut Pro. We’ve always recommended making 3 copies of your footage, and this still stands to be true.

However, if you are operating on the Canon plug-in E1 v1.2 or v1.3, it’s time to update your workflow!

We always made a point to copy the entire DCIM folder to maintain the card’s structure to “trick” the computer into thinking that it is working off of the CF card directly. This was true of the Canon E1 v1 plug-in, however, Canon has worked on updated versions of the plug-in that are less of a diva. The good news is you may now select the best clips from the card without having to copy over the bad takes too. This will definitely hurry the process along for the DIT, the assistant editor, and the editor.

Here is the new workflow we follow:

1.     Have 3 hard drives to make identical copies of your footage.

2.     Label your project folder and create subfolders for each scene

a.     If it’s a multi-cam shoot, create additional subfolders in the scenes folders.

3.     Insert your CF card into a card reader

4.     Open the card on your desktop to see its content

5.     Copy the DCIM folder as a whole OR just the .mov files that you want to work with

6.     Make 3 copies directly from the card (this way if one hard drive is corrupted, you aren’t copying corrupted footage over to another drive)

7.     Launch Final Cut Pro 6 or 7

8.     Go to File > Log and Transfer

9.     In Log and Transfer window go to the gear icon for Preferences

10. Select Canon E1 and set your preferred format, such as Apple ProRes 422

11. Drag the clips you want to transcode into the queue (you can also add in and out points to log sections of clips)

12. Your clips will be added directly to your bin.

Remember to eject your card properly from your computer just as you would eject a hard drive.

To sum it up, you no longer have to copy the DCIM folder when you are backing up your files. Simply copying the .mov files from your card will not interrupt your workflow when using Canon’s plug-in E1 software 1.2 or 1.3, if you are operating on Final Cut Pro versions 6.0.6, or 7.0.3 or later.

Oh how I love my DSLR camera. Whether I’m conducting a professional photo shoot for a client, or just taking pictures with friends at the beach, I know the results will be fantastic. With a large sensor and interchangeable lens system, these highly detailed photos will look great on their own, or easily edited in post on my computer. It can also shoot video in 1080p, perfect for HDTV’s and the web. Having such quality functions in my camera has been so nice, considering I used to have a digital camera and a camcorder, neither of which ever achieved the results I so desperately longed for. Then something happened: The smartphone emerged and it has considerably challenged the concept of what a phone, or camera can actually do.

For example, the Nokia N8 smartphone can take a 12 megapixel photo, and also shoot 1080p. That’s great from a technological standpoint, but my DSLR still takes better photos and video anyway so that’s nothing special to me. But it’s everything my camera doesn’t do that makes the smartphone so desirable and unique. It’s essentially a hyper portable computer with a high-res camera built in. I can browse the internet, send emails and text messages, get directions, edit video and photos, and more. My camera should start shaking in its’ boots, and rightfully so, the smartphone is a much more functional and portable device.

Every year smartphones get thinner, more powerful, and with yearly upgrades to operating systems, there seems to be no end to the innovation and functionality of these devices. I also carry it around with me everywhere, something that cannot be said about my DSLR; it’s kinda big, I usually have to carry a bag around with a few lenses, extra batteries, filters, etc. Now, I have a device that allows me to take photos and video, edit them and email or upload to my social network directly. That’s a lot quicker and easier than popping out a memory card, inserting it into my computer, downloading the files, then organizing and importing into the appropriate program to edit, export, and re-upload online or wherever. 

You would think camera makers would be scrambling desperately trying to add these functionalities into their cameras, I mean the technology is there, and in a much smaller form factor. Unfortunately this is not the case, as we usually just get faster auto focus, higher mega-pixel counts, and higher prices. Pretty soon the quality from these small devices is going to rival that of a DSLR, and if companies don’t act soon, people will eventually move away from the format all together. This is a huge shame, and it looks like camera companies could take a lesson or two from the advent of the smartphone.

Perhaps camera companies are going to have to convince people they need a DSLR if they want professional quality, and the way to do that is to take three very important steps. First, they need to put aside for a moment everything they know about the history of cameras; second, catch up to smartphones and start integrating new technologies into cameras; and third, learn how to evolve and change with the demanding needs of the consumer. Here’s a couple of suggestions:.

1. Built in WiFi. This is a no-brainer. Being able to send a video or photo over the internet directly from the camera would exponentially increase the functionality of the DSLR. No more 4GB Wi-Fi SD cards please.

2. Developer software support. Allow developers to design applications for the camera. You don’t have to give them access to everything, but things like custom picture profiles would be a start, along with support from social networks like Facebook, Twitter, YouTube, Vimeo, etc. They do it very well already, let them have control. It’s going to be okay. I promise.

3. USB 3.0 or Thunderbolt support. We need faster direct to computer transfer speeds, especially now that SDXC cards support up to 128GB. Transferring a full card of 1080p video will certainly take a while if you have to rely on a card reader or USB 2.0.

What the camera companies need to take away the most from the smartphone is actually right in the name: Smartphone. It’s not a phone, or a feature phone, or a music phone, but a smart phone. It does more than what was ever thought possible in a handheld device, and now everyone has one or wants one. Just look at what happened to Kodak. By being too conservative, too hesitant to innovate and change with the times, they were left behind and now forced to try and keep a faltering company afloat with lawsuits and back room deals. 

It’s time to start thinking of how you can make your DSLR a SmartDSLR and stop thinking that a camera has to be only a camera or you too will be left behind for something better. What smart innovations would you like to see added to DSLRs?

“If you don’t cannibalize yourself, someone else will.” – Steve Jobs

You can even use these cameras in hazardous situations! Learn how to shoot in any condition by taking my Canon 1-Day Intense Boot Camp. For more info: www.theassociation.tv/canonbootcamp

The Canon Boot Camp shoots a script during Pro Level II, one of which culminated in a romantic short film called, “The Sonnet.” I’ve seen it over and over, and it has emotional impact each time. Ever had a moment when reading a book transported your mind through the looking glass? Well, that’s what this film does: