There’s a huge difference between a video and a video that works.

A video that works actually helps the marketing and sales effort.  Many videos fall far short of helping.  Mos ha

A good video engages the viewer by showing pictures they find appealing. This can be a picture about something they like, and/or a picture shot in a way to be aesthetically pleasing.

The test of a good video is:  "Does it hold your interest if you turn the sound off?" If your video doesn’t, you’ve got some work to do.