Hubspot’s Marketing Experts on State of Inbound Marketing: Part 11

Hubspot, a leader in Inbound Marketing, recently surveyed 644 companies to ascertain the state of both Traditional Media (print ads, telemarketing, tradeshows, etc.) & Inbound Marketing. As Hubspot defines it: “Inbound Marketing is a set of marketing strategies and techniques focused on pulling relevant prospects and customers towards a business and it’s products.”

This is part 11 of a 13 part series of blog posts that share bite-size portions of Hubspot’s overall report, “The 2011 State of Inbound Marketing.” If you’d like a full copy of the report, feel free to contact me by clicking here or search for the report by name on Google.

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Since all the companies surveyed were already involved in social media, I supposed this data might be a little slanted in favor of that topic. However, it’s still probably pretty accurate to say that most companies are investing more time and energy into a social networking platform of some kind.

Direct mail is taking a huge hit at 50% less importance. I wouldn’t rule it out completely for any effective marketing plan, as it can drive some awareness. I notice that SEO is a close second to blogs, which is only natural as long tail keyword research is a primary factor in the success of a blog and/or website.

For the few companies that don’t have a website yet, I’d wager that your best bet is to start with a blog, if that’s all you can afford. There are plenty of decent (and free) blogging services to use to get your started. I recommend www.posterous.com for ease of use and excellent visibility when it comes to search engines.

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