Hubspot, a leader in Inbound Marketing, recently surveyed 644 companies to ascertain the state of both Traditional Media (print ads, telemarketing, tradeshows, etc.) & Inbound Marketing. As Hubspot defines it: “Inbound Marketing is a set of marketing strategies and techniques focused on pulling relevant prospects and customers towards a business and it’s products.”
This is part 5 of a 13 part series of blog posts that share bite-size portions of Hubspot’s overall report, “The 2011 State of Inbound Marketing.” If you’d like a full copy of the report, feel free to contact me by clicking here or search for the report by name on Google.
It’s interesting to me that PPC and Telemarketing suffered almost exactly the same amount of decrease percentage wise. It also appears that companies are opting for a face to face experience by investing more in trade shows. Perhaps that also explains the rise in Blogs and Social Media, since the online options are actually similar to meeting face to face.
Social media mimics to a 24/7 party. When you’re at a party, and you meet someone new under the roof of a trusted friend, it tends to be easier to accept a new relationship with a stranger. The profile information available online from social networking sites allow us to “meet” another person online and get even more data than we might obtain in person. Before we buy, we want to make sure we are headed in the right direction, and social media allows us to mine some of the relationship-type information we like to have before setting up an appointment to meet.
Are you increasing your spend on a blogging and corporate social media campaign this year? That would include the time you spend on it. Even if you aren’t paying someone to blog for you, the time you spend is worth money. What’s your estimated increase of Inbound Marketing Budget (time or money) in 2011?
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