No, not the movie, but you’re close. I am talking about Facebook, but more specifically, using Facebook as part of your market development strategy to create and implement an effective marketing plan.Why use Facebook to promote your business, product or service?  Simply because people (many, many, many people – your potential customers) are using the web to search for what you may have to offer, and Facebook was the #1 top-searched term in 2010. And perhaps more importantly, Facebook was the top-visited website in 2010, surpassing Google for the first time. (Facebook came in 2nd in 2009).Read all about it here (courtesy of Experian Hitwise).

So, there’s a huge audience out there searching for you and what you have to offer. Let them find you, through Facebook.