REALLY Simple Marketing Solutions

This is a series on marketing solutions. Often the simplest solution is the best. Here’s one you might find interesting.

For several decades Alpine and Lamborghini were positioned together as part of their effective marketing plan.  Alpine was launching a new technology and wanted a full-blown TV commercial shot on 35mm.  The agency, Kalis and Savage, derived the creative storyboard in which a Ferrari challenges a Lamborghini to a race.  When the light turns green the Ferrari blazes off into the dark night. The Lambo?  Well he’s more entranced by the music flowing out of the new DDDrive speakers.*

So, The Association’s video production crew set it all up.  Who won?  Ferrari? Lamborghini?  Well, I suppose you could say Alpine won…because the commercial production won multiple awards.

Take a look…

*The DDDrive speaker was an experimental speaker in which magnetic flux was poured into an acrylic mold so that the magnet in the speaker would have greatly improved accuracy in the flux fields created.