Looks like the social media landscape is shifting yet again. While that’s probably not much of a surprise (Facebook à la the new Timeline feature), this time it’s on the consumer side of the spectrum.  Which is also not a surprise, considering the overwhelming amount of information pumped out by literally millions of social profiles.

Enter Social Media Spam. After all, how much information can we really process in a day? The above graph illustrates that our favorite consumer isn’t all that keen on getting updated every other day anymore. Probably this doesn’t apply as much to daily deal type sites, if someone’s really keen on a particular brand or loves to eat out. But I know I’m a lot less accepting myself of constant data streams as I just don’t have the time to read it all.

What does this mean for enterprise social media users? How does your average small business and large business translate their social media efforts into something effective without miffing their faithful consumers? First off, I would ask your social “constituents” how often they expect an update. They just might surprise you!

But over the long term, for most companies engaged in any sort of corporate social media program, keep in mind that many of your new customers are likely to come from Google searches. By establishing a blog and providing lots of great content, long term visibility will develop that just can’t be beat in terms of cost (very cheap) and ease of use. And ownership. Remember, you don’t own Facebook. But you CAN own a blog. Where do you want to host all your hard earned content?

Stay tuned for more information on blogging! I’ll be covering how to create great content to maximize your visibility online. After all, if potential consumers can’t find you, what’s the point of being online at all?