Author Archives: Cine Boot Camp Team

DSLR Filmmaking & Lenses: What You Should Know Now – Part III: Normal Angle Lens

Part III: Normal Angle Lens

This week features a series titled: “DSLR Filmmaking & Lenses: What You Should Know Now,” a series of blog posts explaining the importance and benefits of specific types of camera lenses (ultra wide, wide, normal, portrait, telephoto) by contributor Jeff Bauer

A normal angle lens is considered to be any lens with a focal length similar or slightly greater than the size of the film or digital sensor in the camera body (35mm – 70mm). Falling in-between a wide angle lens and a portrait lens, this “normal” or “natural” field of view is consistent with what the human eye perceives. The perspective created is usually attractive to the average person because it’s the closest to emulating the look and feel of every day life, while not appearing overly compressed or expanded.

A couple of great things about normal angle lenses is that they tend to be faster (aperture) and on average more affordable than any other lens type. This is why most photographers and DSLR filmmakers carry 35mm and 50mm lenses, swear by them time and time again. With a constant aperture usually at f1.8 or lower, these lenses instantly become your best tool when filming in low light situations. Since camera shutter is normally set to 50 or 60 (depending on 24fps or 30fps) for filming, we can’t get more light to the sensor without some very strobe-like effects. Having a fast lens can extremely useful, especially when trying to draw in every bit of detail without having to bump up ISO.

Most lenses tend to be “soft” when aperture is “open” or at its’ fastest speed, and unfortunately with these lenses, it’s no different. Only until you start closing the aperture down to around f5.6 are you going to get traditionally sharp images. However, “soft” doesn’t always mean “bad.” Since DSLR’s have large sensors, they are able to pick up lots of detail, but sometimes you aren’t going to want perfection because it looks too real. Think of it this way, do you want to really be able to see the actress’s make up and all her pores, or so you want a nice soft glow that seems to radiate around her?

Depth of field plays an important role here as well. The smaller the f-stop, the shallower the depth of field becomes, so when framing a shot, thinking about what should be in focus and out of focus becomes less creative and more technical. When you close the aperture, more of the image starts coming into focus, so unless you want a very small area in focus, having the super fast lens isn’t as useful.

One of the major downsides attributed to these lenses though, is build quality, and it varies considerably. For example, Canon sells a brand new EF 50mm f1.8 for about $100. This seems like a really good deal considering the speed and low price. But when you look at their L Series 50mm f1.2, it’s normally $2600! Not exactly cheap from an independent filmmaker’s standpoint.

I have personally always liked the look of these lenses. They aren’t as flashy and unique as a wide angle, or as dreamy as a telephoto, but they give you the perception that the camera is you, that you’re looking out at those characters yourself, that you are there, experiencing everything they are. For that reason, normal angle lenses, when used appropriately, have the most power to truly connect people with your story and the world you create.

Next – Part IV: Portrait Lens

DSLR Filmmaking & Lenses: What You Should Know Now – Part II: Wide Angle Lens

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Part II: Wide Angle Lens

A wide angle lens is considered to be any lens with a focal length between 24mm and 35mm on a full-frame camera sensor. At this perspective, the lens will show less barrel distortion than an ultra wide angle lens, but produce shallower depth of field; better for close ups.

There are two different types of wide angle lenses: Short-focus and retro-focus. DSLR style cameras can only use retro-focus lenses because of the way the sensor is built into the camera. To achieve a high quality, low distortion wide angle lens compatible with DSLR’s, asymmetrical designs became the choice for manufacturers. This design shifts the focal plane of the lens further back than normal, retaining the characteristics present in other lenses such as viewing and focusing.

There are plenty of quality wide angle lenses out there, but choosing which one can be tricky. There are prime lenses which have a fixed focal length (ex. 28mm) and zoom lenses (ex. 11-17mm) that have a variable focal length. Each type of lens has it’s advantages and disadvantages both in quality and flexibility. Overall, it’s really important to do research on all the different lenses before you come to a decision. Be sure to compare the image quality, distortion, any chromatic aberrations, and vignetting.

A zoom lens can be very useful, covering a wide range of focal lengths, but most tend to have slow, variable apertures (ex. f3.5 – f5.6). If the lens does have a fixed aperture, the actual size and weight of the lens ends up being significantly larger and heavier along with an increase in price.

Prime lenses can realistically have any sized aperture, but the higher quality ones will have fixed speeds such as f2.0, f1.6, or f0.95. These are also equally expensive and lack the variable focal length present in zoom lenses, but usually end up with the finest glass, and effectively the best looking footage at a specific focal length.

Wide angle lenses are best used for landscapes, time-lapses, POV camera work, and documentary films.

Next – Part III: Normal Angle Lens

DSLR Filmmaking & Lenses: What You Should Know Now – Part I: Ultra Wide Angle Lens

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Part I: Ultra Wide Angle Lens

An ultra wide angle lens is considered to be any lens with a focal length substantially smaller than the size of the film or digital sensor in the camera body. The focal length for an ultra wide angle lens on 35mm film or full-frame sensor, is technically less than 24mm. These lenses typically have an angle of view greater than 90 degrees and a large depth of field.

Example of a shot taken with a fisheye lens

Depending on the perspective you are trying to create, wide and ultra-wide angle lenses can either be considered fisheye or rectilinear. Fisheye lenses produce heavy circular distortion, pushing an image outward from the center, giving the impression that distant objects are further away than they actually are. Rectilinear lenses aren’t usually as wide, but allow for a more realistic image without the circular distortion. Each lens has a focal length and with that, an angle of view. This is going to determine how much you see within your frame.

A few things to take into account when looking at wide angle lenses are going to be size, speed, and price. They are typically some of the largest and most expensive lenses outside of the 300mm + telephoto range, so it’s important to be honest with your wants and needs. The speed of the lens, known as the aperture, not only determines the amount of light able to pass through it, but also the actual size and surprisingly the price of the lens. As the speed increases (lower f-stop numbers), the number of elements inside the lens usually have to increase both in size and number to deal with the distortions that usually occur that wide. A faster ultra wide angle lens will give you more low light capabilities, it will also allow you gain a little separation from your primary subject and the background. This is great for close up’s but not particularly useful for landscapes.

I think most filmmakers are so drawn to ultra wide angle lenses because they create very unique and cinematic images not possible on longer lenses. I know when I’m starting to frame my shots, I think to myself, “What type of lens is going to help bring this scene to life? Why do I want these characteristics specifically in my shot?” These are questions only you can answer. Each person has their own artistic vision and their own ideal perspective, and as long as you have a good reason for filming it that specific way, you’ll feel good when someone likes it, and have a good argument against people who didn’t like it.

Next – Part II: Wide Angle Lens

DSLR Filmmaking & Lenses: What You Should Know Now Series

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Introduction: Sensors and Lenses

In the world of film and video, there are many different types of lenses, typically organized by focal length.

Ultra Wide: < 21mm
Wide: 21- 35mm
Normal: 35 – 70mm
Portrait: 70 – 135mm
Telephoto: 135 – 300mm

When searching for a specific look for your images, it’s important to take into account a wide array of details. Size, weight, focal length, and aperture all play an important role, but there are other determining factors such as the lens mount, focusing mechanisms and sensor size.

We know that digital cameras and DSLR cameras use sensors, not film, to produce images. The size of that sensor directly determines factors such as the depth of field and the focal length of the image. Essentially, the final product is a collaboration between the lens and the camera. Each lens has its own specific focal length and each camera effects that focal length by a crop factor based on the size of the sensor. The actual focal length produced is then different than what the lens says, effectively changing the perspective of your video. All lenses still use 35mm film terminology despite the multitude of sensor sizes and crop factors in the video world. You just basically have to do the math and you’ll never have to buy the wrong lens.

Typically, smaller cameras have smaller sensors, allowing for lenses to also be smaller, effectively shrinking the focal distance between the camera sensor and lens. This focal distance is important when mounting lenses not designed for your camera. If the lens elements are too close or too far away from the sensor, the image will be blurry and unable to focus correctly. The lens also needs to be able to cover the whole sensor so that there’s no vignetting on the image. If we take this principal further, the larger the sensor, the larger the lens needs to be to cover the entire sensor. A small sensor lens mounted to a camera body designed for larger lenses, cannot cover the entire frame, again causing vignetting.

Things start to get interesting when you take a larger lens and mount it to a camera with a smaller sensor. Because the lens easily covers the sensor, the image will appear to be zoomed in, showing a narrower field of view, and resulting in an increase in actual focal length. All that is needed is a way to mount these lenses to your body while maintaining the correct focal distance. A simple adapter can mount a lens from another company or format onto your camera, allowing a larger selection of lenses to be utilized that wouldn’t normally be used together (ex. Legacy Nikorr lens on a Canon body).

Example: A Canon 5D Mark III has a full frame sized sensor (35mm equivalent) and the Canon 60D has an APS-C sized sensor, which is smaller than full frame. When you take a 24mm lens and mount it the 5D, the sensor matches the lens and a 24mm focal length is actually visualized. Now, the 60D has a crop factor of 1.5x which means that the 24mm lens would actually show you a field of view similar to a 35mm lens. The smaller the focal length, the more distance is magnified between objects, giving a slightly distorted perception, whereas a longer focal length appears to compress distance, creating a flat image and a shallow depth of field.

All of these principals are key when deciding on a lens. The more you know about your camera, the more you’ll know about what lens type you are looking for.

First Up in the Series – Part I: Ultra Wide Angle Lens

Roly polies climbing the walls

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The "Cool" Bug Often you don’t notice something is missing until it appears.

One of my favorite childhood items of interest was the roly poly. It probably has the best “PR” (Public Relations) of any insect and it is an instant favorite among kids, unlike spiders and red ants or ants in general. Certainly the cockroach is universally loathed, but the roly poly is held in such high esteem grown men and women will avoid stepping on this charming little bug. Actually it isn’t a bug. It isn’t an insect. It is a terrestrial crustacean, related to the shrimp.

If it were know by its scientific name, Armadillidium vulgare, it would be squashed in an instant.

And just so you know, vulgare, distinguishes itself from Armadillidium nasatum and Armadillidium depressum, the only other British species in the genus, by the gap that A. nasatum and A. depressum leave when rolling into a ball; A. vulgare does not leave such a gap.

But why are they climbing the walls at my house? Twelve maybe fourteen of them. Five more laying on their backs on my front stairs, which means I have to adroitly step over them as I do my morning exercise of stair climbing.

This means I have thirty minutes (I climb the stairs for thirty minutes each morning) to consider what could cause this sudden appearance of Arm-a-dill-IDUM vul-GAR-e. It must be breeding season. There’s nothing to eat on my steps or walls (or maybe there is if I had a microscope), but at least nothing visible.

They breathe through gill like structures which means they need moisture. So why climb the walls? AH! They must be collecting the morning dew. Bingo.

This puts to rest my filthy thoughts of roly polies getting drunk and rolling in the polly. In fact, I find out they reproduce by parthenogenesis. This method was used around the Parthenon in ancient Greece. No, seriously, Parthenos, in Greek means virgin. So these roly polies are all single parents. Their photo albums have no family pictures with Mum and Dud, and Granny and Gramps. Their family tree is a straight line with clumps of offspring. This explains why there is no Victoria Secret for roly polies. Why bother?

So as near as I can tell, they climb the wall by my staircase, suck up all the moisture they can drink, get high on oxygen, lose their balance and fall down, down, down to my stairs where they lie unconscious. Slowly they come to, still groggy from the great time they had. They wiggle their fourteen legs in the air for an hour or two…and then slowly turn over.

The trouble is that I exercise on the steps. I walk up and down for thirty minutes five times a week. I wear a size 16 shoe. That’s not good news if you’re a roly poly. But do they care? No. They lie there secure in the knowledge that they are cool because they are roly polys and it is politically incorrect to squash this purple little guy. And they’re right.

So if any of you have any data on this, please let me know.

Signed,

Tiptoeing through the Polys

Finding the Woman with the Golden Voice

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The best of voices for the best of vehicles

How good does a voice have to be for The Association to put it in a client’s vehicle navigation system?

Pretty good. In fact, when you consider some people will hear our voice talent more than their significant other, it really demands a careful selection process.

We apply eleven criteria when we’re casting for a voice. These are the voice characteristics on our selection grid:

Is it a voice you’d like to listen to every day?
Does the voice talent read the line fast enough for you to make a quick maneuver on the freeway but not so fast that you can’t understand her?
Does the voice talent sound like she’s sincerely interested in your safety and not just doing a job?
Is her voice warm yet businesslike?
Is the “energy level” in her voice engaging to you and not abrasive or too withdrawn?
Does the voice talent sound like she’s taking responsibility for you and the car’s safety?
Does she sound knowledgeable? Someone you would follow in a crisis?
Is her diction and enunciation perfect?
Does she have “class” (without being snobby)?
Is she pleasant and trustworthy or does she talk like a robot?
The last step we take is to look into their private lives a bit. Are they stable professionals who will be available to us exclusively for years to come or will they take off onto another career and leave Los Angeles? This is important because we often build the navigation computer’s voice files over decades and we must have the voice talent’s commitment to work with us over the long haul.

These are the criteria we apply to all our voice talent. This is the process that’s produced six sigma quality files for years. (We use the Neumann U87 microphone, exclusively, but we’ll talk more about the signal path in a later blog.)

We provide voice files in whatever language you need because we’re located in Hollywood, which attracts a large pool of talent to record voices for films to be released overseas. Plus, we have great international connections and we can find voice talent for virtually any car or telematic application: French Canadian, Spanish, German, Portuguese, American, British, North American Spanish, Korean, Japanese, Farsi, Hebrew, Finnish, Swedish and on and on.

If you’d like to hear an example of one of our voice talent go to http://www.theassociation.tv/voice.php and click on “Our Seamless Voice Files”. Donna exemplifies a voice that scored highest in all eleven criteria. Can you guess which car her voice went in? We try to match the “beingness” of the voice to the car it will be in. Let us know how we did.Comment below with your guess!

The Secret to Social Media

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Helping people design a useful Social Media internet strategy to generate interest and reach for their business is what I’m all about. And since most of my clients weren’t born with a smartphone in their hands, there are usually a few key points to clear up about Social Media right from the beginning. After all, Social Media is a relatively new topic. Or is it?

If you step back and take a look how information moves in Social Media, it’s quite different than “Traditional Media.” Back in the day, most people got their information from newspapers or magazines. The direction of information is from the few (the writer or publisher) down to the many. We’ve all seen this in action in our daily lives, maybe to the point of not even noticing it anymore. Got a favorite newspaper columnist or TV show host? One single person communicating to possibly millions of people with little interaction between the communicator and the listeners.

As we step into the Social Media arena, the direction and flow of information is between the readers and the writers. The interaction (thanks to the internet) tends to be instant and the ripple effect from this sharing of information can spread far and wide. With the users of Social Media able to contribute news and information to anyone willing to listen, we now have a conversation. Just like the conversations you are already having at the local coffee shop or at work.

The recent buzzing and tittering by the media about Google + and Social Media in general, it’s no wonder business owners may feel forced into using these internet-based communication tools, or perhaps miss sales opportunities their competition is getting instead of them. Not being familiar with the landscape, many make that sometimes fatal error of confusing Social Media with traditional advertising. But remember: traditional advertising is the few pushing out information to the many. No matter how you dress it up, advertising never was and never will be the same thing as a conversation. Advertising flows up and down, and conversations flow back and forth. If you are blasting everyone you know on social media with your marketing or business message continuously, ask yourself: who am I talking to? If the answer is everyone at once, you might be advertising mode unintentionally.

Don’t get me wrong, it’s OK to let everyone know what you are doing in general. You’ve gotten those letters at Christmas where a relative runs off a bunch of copies of the family “newsletter” and sends it to everyone? I like reading those. It’s just an update, a catch-up session. But when 90% of the people connecting to me on Twitter are saying the same message (“Want to get 16,000 followers on Twitter?” sound familiar?), we’ve crossed over that thin line between conversing and advertising.

So what’s the secret to this Social Media thing? It is faster than mailing a letter or a postcard. More interactive than TV. Cheap to boot! Seems like the perfect advertising tool. But to use Social Media as just another advertising channel misses the hidden power of Social Media. What is that hidden power? It’s so painfully visible, so obvious. It’s something I call “Commonality.” It’s where you and I share a common interest, or have similar background. It’s liking the same funny movie, or both growing up in the South with fried chicken, or having visited the same restaurant in Europe. It boils down to this: if you and I have something in common (no matter what it is), we understand each other better to that degree.

If you have a pet dog, and I have a pet dog, we instantly understand each other that much more, and, to the degree that we understand each other, we are enabled to create a personal, lasting, and genuine friendship. Social Networks facilitate this instant understanding because you can share so many aspects of yourself in a quick glance. Ever get a friend request on Facebook from someone that doesn’t even have their picture posted and hardly anything listed on their profile? Little hard to cozy up to, isn’t it? Kind of like getting a “friend” request from a statue. Cold.

Social Media is a breeze, really. Express who you are. Make it personal (but not TOO personal!). The more you describe yourself, or rather, profile yourself, on these social networks, the more aspects there are to resonate with for someone who doesn’t yet know you. I know I prefer to do business with someone I like and trust. Would you like and trust someone you’d never met before, but who showed up on your door with a slick advertising message? Didn’t think so.

Does all this seem hard? It’s not, because if you have already been in business (and thus sales) in any capacity, you’ve already been using Social Media. Ever strike up a conversation with someone at an after-hours party? Did they eventually ask you what you do for a living? If you have, you’ve already got practice in Social Media. I’ll bet you’ve even gotten a few new customers that way. Now it’s just a matter of moving that same conversation to an online platform like Facebook or MySpace. It’s the individual and friendly (another word for social) conversations that will forward your business message, because people will like you, and even more importantly, understand you on a level they aren’t even aware of themselves. Powerful stuff.

Social Media Networks are a fun, useful way to share the individual that is you with the rest of the world. The steps to participating are as follows: Join, listen to the conversations that are already happening, participate where you are interested or can be useful to others, give where you can, and be prepared to receive what others give you in return. In this way you can organically build a genuine community of new friends, customers and goodwill that may last a lifetime, no matter what business you may find yourself in down the road.

Authored by: Trevor Eisenman

Premiere vs. Final Cut Pro Digital Editing Workshops

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vs.

It’s a crucial time for lot of filmmakers when it comes to editing software. Do you stay with Final Cut Pro 7? Or do you embrace FCP X or Adobe Premiere Pro? For those having a hard time deciding, there’s only one reason for any indecision. Not enough data to MAKE a decision!

So for those having a hard time deciding, we’ve got some good news. The Association is going to lend it’s Boot Camp skills to the topic of digital film editing. Find out the pro’s and con’s in two back to back 4-hour workshops. None other than Larry Jordan, an expert on both softwares, is coming to shed light on the differences and pros and cons of both FCPX and Premiere Pro.

Here’s some information about Larry from his website:

Larry Jordan is an internationally-renowned consultant and Apple-Certified trainer in digital media with over 35 years experience as a television producer, director and editor with national broadcast and corporate credits. His informative and entertaining teaching style provides video and film editors around the world with unique techniques, methods and resources to increase productivity and enhance their skills.

Based in Los Angeles, he’s a member of both the Directors Guild of America and the Producers Guild of America. In addition to his in-person training, Jordan writes and edits the FREE, ‘Larry Jordan’s Final Cut Monthly Newsletter’ - larryjordan.biz/newsletter, now in it’s seventh year of publishing, which provides essential news and tutorials on Final Cut Studio. He is the author of hundreds of hours of online training and five books on Final Cut Studio, published by Peachpit Press and Focal Press. He is the winner of multiple awards for his broadcast work, as well as his online training.

Jordan is also executive producer and host of the weekly interactive internet radio show and podcast, Digital Production BuZZ, providing everything you need to know about digital media, production, post-production and distribution now and in your digital future (http://www.digitalproductionbuZZ.com).

As far as dates go, this digital editing workshop will be occuring in July on a Saturday. WHICH Saturday EXACTLY is still being nailed down. Depending on feedback, we might set up future editing boot camps. But for now, this is a one-time only deal. The hands-on workshops will answer these DSLR workflow questions:

1)    How do I import DSLR footage?
2)    How do I save my project?
3)    Where are the project files stored?
4)    How is transcoding handled?
5)    What are the keyboard shortcuts for basic editing?
6)    What are the image stabilization controls all about?
7)    What is the magnetic timeline and how does it work?
8)    Do I need to import the DCIM folder?
9)    Is there a quality drop in Premiere?
10) How do I fade in and fade out, insert a title, pull a chroma key and adjust the black levels, tint, luminance and focus?
11) What export settings should I use?

One lucky attendee will win a raffle prize of $200 towards the purchase of either software!

We are very interested in feedback and questions from filmmakers. So please comment below, ask your questions and help us help you. Your input really is invaluable. Besides, it’s a lot easier than guessing what your questions are!

The class size will be limited to 20 students. We’ll either hold the workshop at EVS Studios in Glendale/Burbank, CA or at our headquarters (a few miles away) near Warner Bros Studios.

The three and a half hour Premiere Pro Workshop is $149.
The three and a half hour Final Cut X Workshop is $149.(Refreshments and lunch will be served.)

To secure a seat, register online using the links above, or call 818-841-9660 and ask to sign up for the Digital Editing Boot Camps.

It is possible we may have to reschedule the workshops due to situations beyond our control. No refunds will be granted assuming the class is rescheduled. Of course, we will work to accommodate everyone’s schedule, in the event of an unforeseen reschedule.

Visibility Secrets Revealed: Why the Canon Boot Camp is Easy to Find Online

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The Association’s Canon Boot Camp is very visible when searching on line using relevant keywords. I’ve been told on more than one occasion that our classes are very easy to find online, or even that we were the only class that showed up during a search.

Possibly there are some who wonder how we managed to show up online so well, and since I’m am the Chief Visibility Officer for The Association, I decided to share our story. That and because someone else already let the story out of the bag…but more on that later.

When I arrived at The Association a few years ago, we had a website. That was about it. Nothing wrong with having a website, it’s necessary. But it’s kind of like having a business card; you’re expected to have one, but what happens to business cards after you hand them out? Usually they make their way into a drawer, or maybe an envelope. After a few months, we forget why we had the card, and it lingers into obscurity, filling up small holes or perhaps used to level a potted plant to keep it from rocking slightly on an uneven surface during an earthquake. Those from California will know what I refer to…

The short version of the story is we used Content Marketing. I like to call it Topic Optimized Marketing. But the secret isn’t our content, it’s the tool we used to optimize our visibility online. That tool is called Compendium.

What is Compendium? A simplistic answer would be “a blogging platform.”

“Oh, you mean like WordPress?” No. Not like WordPress. More like 25-100 WordPress blogs. Well, in terms of showing up online it’s similar to having multiple blogs. But the effort to manage the whole system is less than one WordPress blog. Simplified content management with maximized visibility.

That’s our big secret. It’s why our Canon camera classes show up so well online. We devoted consistent effort to our content marketing AND put that content on the best (in our humble opinion) content marketing platform available. Our blog has already paid for itself many times over, and it was well worth the effort and cost required to set it up.

We are a Compendium agency partner because we successfully use and have experienced great results with Compendium. Any company can use Compendium to get visible online as well. Just click the link below and fill out the form to get more information.

Business Blogging Agency Partner for Compendium

How to Avoid a Million Dollar recall and Save your Job

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Like any part going into a vehicle, the voice files have to be defect free. Imagine if the voice file in your navigation system told you to “EXIT FREEWAY ON THE LEFT”, but there was no exit. And let’s say it is raining, and a storm has knocked out the lights on the freeway, and you turn your car not onto an exit ramp but just onto the median into oncoming traffic.

Defect-free voice files for navigation systems means job security

Oops. Lawsuit.

Oops. Recall.

Oops. You’re out of a job.

Even though the cause of the above error had nothing to do with you, you lost your job because you were supposed to deliver a perfect voice file set. The error was made by some overworked sound person who mislabeled an audio file. So when the computer program went to get the “exit freeway on the right” voice file, the file that it found was “exit freeway on the left”.

And the Evaluation Engineer who was supposed to check all these files just happened to get a text message right when he was checking the file set and he never noticed “exit freeway on the left” file was mislabeled.

And this is how disasters happen. Disasters for the driver, for the car company, for your company, and for your career.

We take all the worry off your shoulders. Our Six Sigma quality, voice file production line has seven tiers of Quality Assurance to catch mistakes before they ever get to you.

Before the recordings are ever done, our voice coaches go through the script line by line checking for grammar, propriety, localization and language errors.
During recording our Quality Assurance Auditor makes sure every line is recorded as scripted.
During editing an editor’s assistant makes sure the final takes are selected and that the entire file is selected to be edited.
After recording and before the files are sent to you, three more people listen to each audio file and crosscheck it against the script for accuracy and correct filename.

This is how we maintain our six sigma levels of quality. Basically we just looked at all the places an error could occur and put in a production checklist step to prevent it.

We worry about all this so you don’t have to worry about your job. We’re in it for the long haul. We’ve got your back.

Your career’s in good hands….with The Association.

(Proud supplier of voice files to Alpine, Honda, JCI, IBM, Cadillac, Raytheon and Hitachi)