Despite the fact that the media is trying to whip us all into a frenzy about the economy, we don’t see a lot of people freaking out. Most of the people we know are just going about their lives and working hard.
Here at The Association we took a deep breath and stepped back a little bit to get the lay of the land. It seems like there is a lot of bad economic “news” out there, but looking at our immediate surroundings things seemed pretty much the same! The local Mall is packed on the weekends, traffic hasn’t eased noticeably and it’s still hard to find a parking spot at Whole Foods Market. What’s up with all that?
Maybe we are just lucky, but almost all of our good clients are remaining just that: good clients. Of course we value them even more now when it seems like the business world is ready to fall off a cliff at any moment. Yet, they still keep hiring us and we still keep producing effective marketing plans and custom video productions for them.
So we’ve decided it doesn’t really matter what’s going on with the “economy”.
People still have to do business. They still have to market and advertise and promote and we still can help them. Maybe we have to be even more cost-conscious on some jobs, or find some creative way to utilize what resources are available, but we’ve been doing that for 23 years now.
So our advice is:
2) Promote more now than you ever have before
3) Be smart about how you spend your money
4) Work hard
Do this and it won’t matter what’s going on with “the economy”.
We are still here cranking out creative, award-winning, effective media. Everything from TV commercials to website construction. If you’re freaking out, give us a call. We’ll talk you down.