Creating content is part and parcel of maintaining an effective marketing plan. It’s also the most challenging. As if we didn’t have enough to do to forward our respective companies already. And now we have to come up with unique ideas to write about that someone might want to read and thus engage our services.

Fortunately, the benefits of creating online content far outweigh the challenge. Really.

If one thinks of the time and money spent creating a postcard and sending it out, only to have all that work vanish the same month into garbage cans (the same day it arrives in the mail box, just to rub it in), the fact that our blogs and articles remain on line forever makes it worth the effort. Consistent organic content creation is a cost effective way to break the visibility barrier online, and it will pay off in the future.

But how do we get there? We still don’t have the time to write content every week, much less daily. And the budget for staff writers just isn’t there. And my cousin Jimmy is a terrible writer. What now?

Now there is Zerys. Zerys is another word for “Awesome.”  That’s capitalized on purpose.

Zerys is the eBay of writing. Need an article? White paper? Blog Post? Custom content for your corporate social media campaign? Zerys has you covered. Create a free account, outline what you want with their step-by-step “I will hold your hand” user friendly approach, and submit your content requests. Writer’s accept the work, write the content and submit the work for your approval. If you don’t like it, you don’t pay. Easy Peasy. The writer’s can even optimize the content with your long tail keyword research.

After a while, you’ll find the writers you really like, and negotiate long-term pricing with them to create your content. Ta-Dah! You have your staff writer! Or writers. The pricing is fair, regular content can be created at about 4 cents per word. So your average blog post costs about $20. Obviously, more complex writing requiring heavy research or very technical concepts will probably cost more, but if you limit those to once a month, it’s still very cost effective.

I’ve been looking for a solution like Zerys for my clients, so I’m very excited to introduce them to you. Check them out here:

Paying for performance is the way to go. Now you can get quality content created of any type, while continuing your normal duties uninterrupted. Well, at least uninterrupted by having to write content! Not sure what kind of content you need to write? Do you avoid words like “long tail keyword research” like the plague? I can help you set up your Zerys account and get started. Drop me a line anytime.