Hubspot, a leader in Inbound Marketing, recently surveyed 644 companies to ascertain the state of both Traditional Media (print ads, telemarketing, tradeshows, etc.) & Inbound Marketing. As Hubspot defines it: “Inbound Marketing is a set of marketing strategies and techniques focused on pulling relevant prospects and customers towards a business and it’s products.”

This is part 3 of a 13 part series of blog posts that share bite-size portions of Hubspot’s overall report, “The 2011 State of Inbound Marketing.” If you’d like a full copy of the report, feel free to contact me by clicking here or search for the report by name on Google.

The question in my mind is, if over half the company’s involved in Inbound Marketing are increasing their budget, where does that leave the companies that are not involved at all? I run into companies all the time that just haven’t started participating.

Obviously there is a pretty significant barrier for 71% in terms of the economy.  I guess. But since many of the tools are free to use, how inaccessible can inbound marketing be? I’d be very curious to know what kind of corporate social media campaigns these companies are running that the cost is prohibitive. Interestingly, only 3% say they are decreasing their Inbound Marketing budgets due to past success with Outbound Marketing! ONLY 3%! That’s a pretty low number.

Is your company increasing spend on Inbound Marketing? If your company has an outbound marketing campaign, what do you find is most successful? What challenges does your company face in either area?

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