Hubspot, a leader in Inbound Marketing, recently surveyed 644 companies to ascertain the state of both Traditional Media (print ads, telemarketing, tradeshows, etc.) & Inbound Marketing. As Hubspot defines it: “Inbound Marketing is a set of marketing strategies and techniques focused on pulling relevant prospects and customers towards a business and it’s products.”

This is part 9 of a 13 part series of blog posts that share bite-size portions of Hubspot’s overall report, “The 2011 State of Inbound Marketing.” If you’d like a full copy of the report, feel free to contact me by clicking here or search for the report by name on Google.

Which online social network to use is a question that often comes up.  To some degree I don’t think it matters as it will help give your name exposure. But when it comes to customer acquisition, it appears clear that your business model is the determining factor.

Does your enterprise social media campaign include Linkedin and Facebook? Which one is the most effective for your business model?

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Interested in learning more about how The Association can help you implement enterprise social media and Inbound Marketing? Visit my resources blog for helpful videos  or fill out a request form here.