Online Mobile Videos for Business Development

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Creating an custom video production for online use is an important part of any company’s effective marketing plan. "Modern" companies are expected to have a video on their website of some kind, and with numerous options for free hosting, editing software, etc. there’s little reason to avoid the issue.

Classic Old Spice Video that got the video party started.
But posting a video doesn’t guarantee instant success any more than passing out business cards means you’ll soon be flooded with viable prospects. Check out these statistics gathered by ReelSEO.com: 
As many as 150,000 and 200,000 videos are uploaded to YouTube every day, with the UK the second highest uploading nation (6.9% of global uploads – beaten only by the US at 34.5%). It would take you over 400 years to view all the content on YouTube alone, but it proves the popularity of online video. But (and there’s a huge ‘but’) this is not the case for businesses.

Just because you upload a video to YouTube doesn’t necessarily mean it will get viewed, and more importantly by the right audience. Clients often ask us to produce a video for the web, saying they plan to “put it on YouTube”. That’ll be one among 200,000 on any given day – not great odds for getting it seen, unless you’ve really got something worth seeing. But a strong idea, well executed, can rise above the online video mire and reach out to capture an audience for your brand.

©2008-2011 ReelSEO.com Online Video Guide

Here’s a few points to keep in mind when making a video for business development purposes.

  • Make sure your video can be found through online search by getting a pro to optimize the video with keywords. Search Engines can’t "read" video, so videos must be tagged with well selected keywords AND provided with a written description that also has keywords as part of the content. This is easy to screw up, so either learn how to do it, or get a pro who really knows long tail keyword research.
  • If you have a newsletter and an email list to send it to, make sure to announce your video to drive views and thus increase it’s visibility online. Don’t have a newsletter? Might want to start one. Over time it could be very profitable.
  • Share the video on your blog with a description that also uses keywords. Blog posts should contain anywhere from 150 to 500 words to increase the likelihood of getting indexed for search. Write unique content, don’t copy and paste the same exact description in multiple places.
  • From your blog, ensure you share the content on your social networks. A good video has the potential of getting passed around by your friends, who will probably at least look at the video just because they know you. From there it can go viral in nature, which will help drive views and increase visibility online. Most blogs have social media sharing built in to their platform.
  • Make sure your video is hosted where it can be viewed on a mobile device. As more and more eyeballs shift to mobile use, neglecting this point can be fatal! 

Of course, creating a GOOD video is the first battle. If you need help with your custom video production, give us a shout.  We’ve been producing them for years. We can even teach you how to shoot your own video inexpensively with the Canon DSLR 5D or 7D at our Canon camera classes. Either way, we’ve got you covered! 

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