Like to know a secret to improving your email marketing effectiveness? Try including a link to an interesting video. Here’s the lowdown. The Association uses an email service, Constant Contact, to do our email marketing and PR. These marketing/PR emails always include a link to a video.  According to Constant Contact, 23.7% of the people who open our email click the link to play the video. (see BLUE below).

So how does our conversion rate compare to others business sectors who don’t necessarily use video? Our Conversion Rate (in blue above) is 4 times higher than the industry average –(in red above), and 10x higher than Marketing/PR businesses (in yellow above).

How does all this help you?

We create custom video productions that make your email marketing more effective.  People love video.  They’d rather click “PLAY” than read. So, if you want to improve your Marketing/PR email conversion rate, call us. We’re ready to PLAY.