While he was probably more focused on talking about the Canon DSLR 5D and 7D, I thought I’d take the opportunity to mention what a great opportunity social networking groups are to spread the word about your company without spending a lot of marketing dollars.
No matter how good you or your products and services are, having someone else outside of your company mention a few good words is pure marketing gold. After the event was finished, attendees logged into Meetup to give their feedback on his talk. Here are a couple of excerpts as an example:
Post-Production Engineer, Hollywood
Creative Writer-Producer, Los Angeles
The rest of comments can be viewed on the Meetup event page here.
Meetup (and other social networking groups that actually meet in person, like Biznik) offer a powerful way to get in front of your target audience, gain exposure and even get clients with minimal cost. Sure beats advertising or Pay Per Click in terms of cost-per-lead. And it’s fun. Look for online social networks that lean towards meeting in person – face to face meetings are the best for the relationship building that leads to a potential work contact.