Hubspot, a leader in Inbound Marketing, recently surveyed 644 companies to ascertain the state of both Traditional Media (print ads, telemarketing, tradeshows, etc.) & Inbound Marketing. As Hubspot defines it: “Inbound Marketing is a set of marketing strategies and techniques focused on pulling relevant prospects and customers towards a business and it’s products.”
This is part 12 of a 13 part series of blog posts that share bite-size portions of Hubspot’s overall report, “The 2011 State of Inbound Marketing.” If you’d like a full copy of the report, feel free to contact me by clicking here or search for the report by name on Google.
Another way to interpret the graph above is that less than 20% consider their company blog “Not Useful.” That’s a pretty low number. Myspace has taken the biggest hit of all the sites, which I don’t find surprising. If you currently find Myspace useful, I’d love to hear how exactly and what kind of business you’re in.
The social networks seem to be averaging out the same. I consider Linkedin, YouTube, Facebook and Twitter all vital network for an effective marketing plan, if only because they help the name of a person, company, product, service or organization (or all of the above) improve their visibility to search engines.
This is because the online “foot print” of a single website is comparatively small compared to these much larger social networks. By carving out some “real estate” on Facebook and other big social networks, you can “borrow” their visibility for your brand. So make sure the most effective networks above are part of your enterprise social media campaign.
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