What does “Like” Mean to a Consumer on Facebook?

What Does "Like" Mean to a Consumer on Facebook?

Owners of Ecommerce sites are probably going to be more interested in this statistical set of information. For those not familiar with Facebook Business Pages (like a personal profile on Facebook, only it’s for a business), Pages allow businesses to create a version of their website on Facebook. Pages are completely indexed by search engines (unlike personal profile pages), and it’s an excellent opportunity to improve your search rankings online. For a full explanation of the “Like” feature in Facebook, read Exact Target’s excellent report (mentioned in the graphic above) HERE.

The search optimization part aside, if you’re going to have a Page for customers, best to offer something! There are a variety of applications and tools you can use to provide an offer. We used Constant Contact’s new Social Promotions tool to create a simple custom welcome page on our Facebook Page. It allowed me to quickly and easily offer a free downloadable article in exchange for “Liking” the page.

Email Marketing by Constant Contact also allows you to do the following:

  • Choose from more than 400 easily customized email templates—or create your own from scratch.
  • Create highly visual, professional-looking email newsletters and promotions in just minutes.
  • Drive more traffic to your website with focused, targeted email communications.
  • Build and manage your email list: import existing customer lists, add names individually, or capture contact information from website visitors.
  • Measure your email campaign results instantly-check click-through rates, review new subscribers, and see who opened and clicked on each link so you can tailor your follow-up communications.
  • Send automated communications to new sign-ups via our Autoresponder tool.
  • Communicate with your audience with confidence, knowing that Constant Contact will take care of getting your email delivered and keep you CAN-SPAM compliant.

Click on the link below to start a free 60 day trial.

Constact Contact Free Trial

For most business, there will be something they can offer that would give a new visitor enough of a reason to click “Like” and connect to the page. Test out different downloads, discounts or other offers and see what gets the most action.


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