It’s not a secret that Facebook is a huge part of the Internet. Or that it’s easy to waste a boatload of time browsing through everything shiny, funny or bizarre people post in Facebook. So how does Facebook affect you, the filmmaker, actor, business owner, etc. when it comes to establishing an effective marketing plan? How do you use it to help you get found online?
Leveraging something like Facebook isn’t as hard as it might seem. You don’t actually have to be an expert in anything but your own company. You do, however, have to know WHERE to put your content INSIDE Facebook.
Actually, I’ve found that the hardest part of showing up online to relevant audiences is creating the content. But that’s a whole other story. Back to Facebook. You probably already know all about your company already, right? You’re all set. Here’s your best option:
Create a Facebook Page that talk about your business. Fill it out completely. Then talk about stuff on the Page that your audience would be interested in, using the words they would use to search for the stuff you talk about. Keep talking about it, at least once a week. Include something visual, like a photo or video. That’s about as simple as I can make it.
Why a Facebook Page (Likes) as opposed to a personal profile (friends)? One really good reason. The personal profiles aren’t public, so Google can’t index them. So they don’t show up in search results (beyond your name and anything you’ve made public). Pages, on the other hand, are completely open to Google by default because Facebook Pages were built that way. To show up. Yeah, Pages come under the category of “Marketing.”
Categorize your personal profile into the same area you’d put your email. Classified, high security, approved-access only. Does Google index your email? Nope. Same thing for your personal Facebook Profile.
So if you want to leverage Facebook for visibility, create a Page and fill it out completely, Let Google do it’s magic by indexing it. Meanwhile, develop your content strategy (because Google can’t write content for you…).
You’ll need some other tools. An email newsletter to gather contacts in a central place and stay in touch with customers/interested prospects. A blog to help feature your content and provide a hub for your search strategy. A team of people to write content (time consuming – you’ll need help). Video.
But start with Facebook and you’ll soon be found. Well, as long as you keep creating content. Like I said, that’s probably going to be your biggest barrier. For help creating content for your enterprise social media strategy, contact me and I’ll introduce you to the tools I use. If I haven’t written about it by the time you read this blog post, anyway!