Hubspot, a leader in Inbound Marketing, recently surveyed 644 companies to ascertain the state of both Traditional Media (print ads, telemarketing, tradeshows, etc.) & Inbound Marketing. As Hubspot defines it: “Inbound Marketing is a set of marketing strategies and techniques focused on pulling relevant prospects and customers towards a business and it’s products.”
This is part 10 of a 13 part series of blog posts that share bite-size portions of Hubspot’s overall report, “The 2011 State of Inbound Marketing.” If you’d like a full copy of the report, feel free to contact me by clicking here or search for the report by name on Google.
Looks like I’ll be spending a lot more time talking about Linkedin in the coming months. Although the network isn’t as large as Facebook, it clearly has the advantage when it comes to B2B models. The only place it takes a major hit is higher education and retail, which actually makes sense.
Personally I find Linkedin more complicated than Facebook, so I gravitate towards that tool. I suspect other small business owners feel the same way. However, if you have a B2B model, best to sharpen your online digital pencil and study up on Linkedin.
Blogging is going to be a good middle of the road tool for any online effective marketing plan, so long there’s a generous helping of long tail keyword research sweetening each post. If you’ve already been blogging for awhile, but aren’t experiencing good conversion rates, the content might need some help with a consumer analysis to dial in on what your target market is looking for.
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