Hubspot, a leader in Inbound Marketing, recently surveyed 644 companies to ascertain the state of both Traditional Media (print ads, telemarketing, tradeshows, etc.) & Inbound Marketing. As Hubspot defines it: “Inbound Marketing is a set of marketing strategies and techniques focused on pulling relevant prospects and customers towards a business and it’s products.”
This is part 7 of a 13 part series of blog posts that share bite-size portions of Hubspot’s overall report, “The 2011 State of Inbound Marketing.” If you’d like a full copy of the report, feel free to contact me by clicking here or search for the report by name on Google.
If a company is going to expect new customer acquisition using organic search with the use of blogs, the best bet is to gear up for posting weekly as a minimum level of activity. Ideally a company would post multiple times per day, but often this isn’t possible for a new business just breaking into the brave new world of social media.
If you can move from posting monthly to posting daily, the chances of acquiring a customer through blogging increases by about 30%. I think that’s worth the effort!
Having trouble coming up with content? Get a long list of long tail keywords that are applicable to your activity, and base your campaign around those words. The list will give you ideas of what to blog about that people are actually searching for right now. When you do write articles, write long pieces on each topic you can break up into smaller posts. It’s easier mentally!
Already blogging? How do you come up with content for your enterprise social media campaign?
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